{
  "schemaVersion": "rankops-content-brief-source-map/v1",
  "version": "1.0.0",
  "claim": "claim-brief-fields-need-source-and-validation-map",
  "evidenceObject": "evidence-source-mapped-seo-content-brief-builder",
  "fields": [
    {
      "id": "page_topic",
      "label": "Page topic",
      "owner": "Editor",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: one planning object needs one bounded topic.",
      "validationMethod": "One concrete topic; no bundled keyword list.",
      "limitation": "A topic does not prove demand or ranking potential."
    },
    {
      "id": "primary_reader",
      "label": "Primary reader",
      "owner": "Editor",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Who the content is for; intended audience self-assessment.",
      "validationMethod": "Names one reader role and relevant context.",
      "limitation": "This is a planning hypothesis until validated with real users."
    },
    {
      "id": "reader_task",
      "label": "Reader task",
      "owner": "Editor",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "People-first purpose and whether readers leave with a satisfying result.",
      "validationMethod": "Starts with an observable reader action or decision.",
      "limitation": "A stated task does not guarantee the page will satisfy it."
    },
    {
      "id": "page_goal",
      "label": "Page goal",
      "owner": "Content strategist",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: separate the page outcome from the search query.",
      "validationMethod": "Defines one reader outcome and one editorial outcome.",
      "limitation": "The brief cannot forecast business or search performance."
    },
    {
      "id": "search_intent",
      "label": "Search intent hypothesis",
      "owner": "SEO editor",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: intent is recorded as an editorial hypothesis.",
      "validationMethod": "Uses plain language and matches the reader task.",
      "limitation": "No live SERP analysis is performed or implied."
    },
    {
      "id": "primary_query",
      "label": "Primary query",
      "owner": "SEO editor",
      "required": false,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: a working query is not an official requirement.",
      "validationMethod": "Contains one query, not volume, KD, or competitor claims.",
      "limitation": "The builder does not verify metrics, relevance, or competitiveness."
    },
    {
      "id": "scope_boundary",
      "label": "Scope boundary",
      "owner": "Editor",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Clear purpose, sufficient value, and avoiding unsupported expertise.",
      "validationMethod": "States at least one inclusion and one exclusion.",
      "limitation": "Boundaries still require editorial and subject-matter review."
    },
    {
      "id": "key_claims",
      "label": "Claims to support",
      "owner": "Writer",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Clear sourcing, expertise, accuracy, and trust self-assessment.",
      "validationMethod": "Each line is a checkable claim, not a vague theme.",
      "limitation": "The builder does not fact-check or approve any claim."
    },
    {
      "id": "source_plan",
      "label": "Admissible source plan",
      "owner": "Researcher",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Sourcing and evidence of expertise or first-hand knowledge.",
      "validationMethod": "Names source classes, selection reasons, and recency needs.",
      "limitation": "A planned source is not a verified or accepted citation."
    },
    {
      "id": "original_contribution",
      "label": "Original contribution",
      "owner": "Writer",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Original information, reporting, research, analysis, or added value.",
      "validationMethod": "Names a concrete contribution the team can produce.",
      "limitation": "Originality must be reviewed against the finished page."
    },
    {
      "id": "first_hand_value",
      "label": "First-hand value",
      "owner": "Subject owner",
      "required": false,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "First-hand expertise and the Who, How, and Why disclosure prompts.",
      "validationMethod": "Identifies real access or says why it is not applicable.",
      "limitation": "Do not invent experience, credentials, tests, or observations."
    },
    {
      "id": "author_review_owner",
      "label": "Author and review owner",
      "owner": "Managing editor",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-helpful-content"
      ],
      "sourceLocator": "Who created the content and whether authorship is clear where expected.",
      "validationMethod": "Names accountable roles without fictional credentials.",
      "limitation": "A named role does not establish expertise by itself."
    },
    {
      "id": "citation_plan",
      "label": "Citation plan",
      "owner": "Researcher",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: claim-to-source adjacency is recorded explicitly.",
      "validationMethod": "Every material claim has a source owner or unresolved marker.",
      "limitation": "This plan does not create, validate, or certify citations."
    },
    {
      "id": "structure_notes",
      "label": "Structure notes",
      "owner": "Editor",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: the brief stays distinct from a rigid outline.",
      "validationMethod": "Sections follow the reader task and avoid duplicate jobs.",
      "limitation": "The writer may change structure when evidence requires it."
    },
    {
      "id": "title_meta_plan",
      "label": "Title and snippet plan",
      "owner": "SEO editor",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-developer-guide"
      ],
      "sourceLocator": "Descriptive titles, metadata, and words visible on the page.",
      "validationMethod": "Title and summary describe the page without unsupported outcomes.",
      "limitation": "Search engines may display different titles or snippets."
    },
    {
      "id": "internal_link_plan",
      "label": "Internal link plan",
      "owner": "Publisher",
      "required": false,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-developer-guide",
        "bing-webmaster-guidelines"
      ],
      "sourceLocator": "Crawlable links and discoverability guidance.",
      "validationMethod": "Uses real destinations and descriptive link purposes.",
      "limitation": "The builder does not crawl the site or verify URLs."
    },
    {
      "id": "technical_publish_checks",
      "label": "Technical publishing checks",
      "owner": "Publisher",
      "required": true,
      "sourceClass": "official_source_mapped",
      "sourceIds": [
        "google-search-essentials",
        "google-developer-guide",
        "bing-webmaster-guidelines"
      ],
      "sourceLocator": "Technical requirements, visible content, crawlability, links, and index controls.",
      "validationMethod": "Checklist has an owner and a verifiable pass condition.",
      "limitation": "Passing checks cannot guarantee crawling, indexing, or ranking."
    },
    {
      "id": "limitations_corrections",
      "label": "Limitations and corrections",
      "owner": "Managing editor",
      "required": true,
      "sourceClass": "rankops_editorial_design",
      "sourceIds": [],
      "sourceLocator": "RankOps design choice: limitations and correction ownership stay in the handoff.",
      "validationMethod": "Names at least one limit and one correction route.",
      "limitation": "A corrections route does not guarantee factual or legal completeness."
    }
  ],
  "sources": [
    {
      "id": "google-search-essentials",
      "title": "Google Search Essentials",
      "publisher": "Google Search Central",
      "url": "https://developers.google.com/search/docs/essentials",
      "locator": "Technical requirements, spam policies, and key best practices",
      "accessedAt": "2026-08-03"
    },
    {
      "id": "google-helpful-content",
      "title": "Creating helpful, reliable, people-first content",
      "publisher": "Google Search Central",
      "url": "https://developers.google.com/search/docs/fundamentals/creating-helpful-content",
      "locator": "Self-assessment questions and the Who, How, and Why sections",
      "accessedAt": "2026-08-03"
    },
    {
      "id": "google-developer-guide",
      "title": "SEO Starter Guide for developers",
      "publisher": "Google Search Central",
      "url": "https://developers.google.com/search/docs/fundamentals/get-started-developers",
      "locator": "Links, sitemaps, titles, metadata, visible text, and index controls",
      "accessedAt": "2026-08-03"
    },
    {
      "id": "bing-webmaster-guidelines",
      "title": "Bing Webmaster Guidelines",
      "publisher": "Microsoft Bing",
      "url": "https://www.bing.com/webmasters/help/webmaster-guidelines-30fba23a",
      "locator": "Content, links, crawlability, and abuse guidance",
      "accessedAt": "2026-08-03"
    }
  ],
  "evidenceLedger": {
    "claimId": "claim-brief-fields-need-source-and-validation-map",
    "evidenceObjectId": "evidence-source-mapped-seo-content-brief-builder",
    "method": "Generate the worksheet, source map, example, CSV, JSON, and limitations from one versioned 18-field schema.",
    "scope": "The public v1 builder and its stable downloadable artifacts only.",
    "version": "1.0.0",
    "validationStatus": "validated"
  }
}